Marketing Plan Writing for Small Businesses
A professionally written, easy-to-implement marketing plan designed around your vision and values.
WHO THIS IS FOR
Startups & Small Businesses
Makers & Creatives
Service-based businesses
WHAT’S INCLUDED
A Comprehensive Marketing Plan
- A professionally written marketing plan delivered as a 8-10 page printable PDF
- Marketing position overview
- Target audience analysis
- Competitor overview
- Marketing channels and advertising recommendations
- Social media and digital marketing strategy
- Local marketing recommendations
STEP 1
Send your existing business plan, business details, and goals so I can get a clear understanding of your business.
STEP 2
Schedule a consultation to discuss your vision, values, target audience, and priorities
STEP 3
Receive a professionally written PDF Marketing Plan ready to implement
Your Roadmap for Sustainable Marketing Strategy
I help build out the marketing section of your business plan so your business has a clear system for future marketing decisions.
Instead of guessing where to advertise or what to post, your marketing plan becomes a practical filter for how you spend your time and money.
Your marketing plan will act as a strategic guide that assists you in decision making:
Green light: aligned, valuable, worth pursuing
Yellow light: worth evaluating
Red light: distracting, off-brand, or unlikely to serve your goals
With your roadmap in hand, you can expect to confidently move from reactive marketing to intentional communication that reflects your business goals, values, and the needs of your actual audience.
Frequently Asked Questions:
What is the difference between a business plan and a marketing plan?
A business plan is a simple or formal document that explains what your business does, who your clients are, business operations, and how it will make money. Having a plan acts like a roadmap for decisions that need to be made down the line, including how to approach your marketing. It is the first step towards success, as it will identify through market research if there is a demand for your product or business, and what the needs of your customers are.
A marketing plan is the section of the business plan that details specifically “How will this business actually reach the right people and achieve its goals?” It focuses specifically on the promotion, customer attraction, messaging, and growth strategy. So instead of vague advice like “post on Instagram more,” a real marketing plan gives you the framework for making marketing decisions that complement your business, vision, and audience.
If you already have a completed business plan but need help refining the document itself, my Business Plan Editorial Review & Polish service focuses on clarity, grammar, structure, and professional presentation. If your marketing strategy is underdeveloped, my Custom Marketing Plan Writing will build that strategic roadmap with a professionally written, customized plan. Some clients choose one service, while others use both to strengthen both the strategy and the final presentation of their business plan.
Do I need to have a formal business plan first?
No. Even a simple one-page business plan is enough to begin. I can also work with notes or outlines if you’ve already been thinking about your marketing, but haven’t yet fully written it into your business plan. I use business plans to make sure the marketing strategy is in line with the original vision you had for your business.
What all do you need to get started?
Before work begins, clients should provide the following required information:
- Business goals
- Existing business plan, draft, notes, etc.
- Basic business info (I will need the following information if it is not already in your business plan: Business name, industry, product/services offered, current stage of business, target customers, geographic market or service area)
- Accurate contact information (Full name, email, phone number, and preferred time/method of contact)
Will my information remain confidential?
Yes. All information is handled professionally and privately.
Do you offer revisions?
Yes. If needed, the first revision is complementary. My rate is $26/hour thereafter.
Can you help businesses in any industry?
I typically work with creatives, makers, wellness practitioners, or small business startups (within the United States) who would benefit from creating a formal marketing plan that assists with staying in line with their goals, vision and values.
How long does the process take?
Delivery time depends on project complexity and client response time. Typically, your marketing plan is delivered as a PDF file within 3 weeks or less.
What this service does not include
These services focus on professional writing, editorial review, and customized marketing planning support. While strategic recommendations may be included, this is not legal, accounting, tax, financial, or licensed business consulting advice.
🎉 Introductory Launch Pricing 🎉
To celebrate the launch of these new services, a limited number of clients can book at a reduced introductory rate. Your honest feedback helps me refine the experience and better serve future clients.
