Marketing Plan Writing for Small Businesses
A professionally written, easy-to-implement marketing plan designed around your vision and values.
WHO THIS IS FOR
Thoughtful people in business for positive impact.
Startups & Small Businesses
Makers & Creatives
Service-based businesses
WHAT’S INCLUDED
A Comprehensive Marketing Plan
- A professionally written marketing plan delivered as a 8-10 page printable PDF
- Marketing position overview
- Target audience analysis
- Competitor overview
- Marketing channels and advertising recommendations
- Social media and digital marketing strategy
- Local marketing recommendations
STEP 1
Send your existing business plan, business details, and goals so I can get a clear understanding of your business.
STEP 2
Schedule a consultation to discuss your vision, values, target audience, and priorities
STEP 3
Receive a professionally written PDF Marketing Plan ready to implement
How to use your marketing plan as a…
Roadmap for Success
Think of this service as creating an extension pack for your current business plan. I’ll write a customized marketing plan that guides your marketing decisions moving forward. You can feel confident that your marketing communication stays aligned with your company’s goals, vision, and the values that matter to you most.
Many small business entrepreneurs begin without a plan at all. Many end up relying on one-size-fits-all social media advice to carry the full weight of their marketing efforts.
By having a well-developed marketing plan to refer to, you can help ensure your business doesn’t drift from its original purpose or attract the wrong audience. The result is a more honest and intentional approach that helps you feel confident in what you share, post, or invest in.
Frequently Asked Questions:
What is the difference between a business plan and a marketing plan?
A business plan is a simple or formal document that explains what your business does, who your clients are, business operations, and how it will make money. Having a plan acts like a roadmap for decisions that need to be made down the line, including how to approach your marketing. It is the first step towards success, as it will identify through market research if there is a demand for your product or business, and what the needs of your customers are.
A marketing plan is the section of the business plan that details specifically “How will this business actually reach the right people and achieve its goals?” It focuses specifically on the promotion, customer attraction, messaging, and growth strategy. So instead of vague advice like “post on Instagram more,” a real marketing plan gives you the framework for making marketing decisions that complement your business, vision, and audience.
If you already have a completed business plan but need help refining the document itself, my Business Plan Editorial Review & Polish service focuses on clarity, grammar, structure, and professional presentation.
If your marketing strategy is underdeveloped, my Custom Marketing Plan Writing will build that strategic roadmap with a professionally written, customized plan.
Some clients choose one service, while others use both to strengthen both the strategy and the final presentation of their business plan.
Do I need to have a formal business plan first?
No. Even a simple one-page business plan is enough to begin. I can also work with notes or outlines if you’ve already been thinking about your marketing, but haven’t yet fully written it into your business plan. I use business plans to make sure the marketing strategy is in line with the original vision you had for your business.
What all do you need to get started?
Before work begins, clients should provide the following required information:
- Business goals
- Existing business plan, draft, notes, etc.
- Basic business info (I will need the following information if it is not already in your business plan: Business name, industry, product/services offered, current stage of business, target customers, geographic market or service area)
- Accurate contact information (Full name, email, phone number, and preferred time/method of contact)
Will my information remain confidential?
Yes. All information is handled professionally and privately.
Do you offer revisions?
Yes. If needed, the first revision is complementary. My rate is $26/hour thereafter.
Can you help businesses in any industry?
I typically work with creatives, makers, wellness practitioners, or small business startups (within the United States) who would benefit from creating a formal marketing plan that assists with staying in line with their goals, vision and values.
How long does the process take?
Delivery time depends on project complexity and client response time. Typically, your marketing plan is delivered as a PDF file within 3 weeks or less.
