Go from posted to found.
If you’ve ever felt like your blog posts are messages in a bottle lost at sea, they very well may be. Many frustrated bloggers tire themselves out waiting for a reader to wash ashore with their blog in hand.
If blogging isn’t helping bring people to your business island, it may be time to help your blog get anchored with the missing link.
Yes — I’m talking about literal links within your website.
Just because your analytics are quiet doesn’t mean your blog is boring or irrelevant. It’s often just not connected to your community yet. Even if you’re sharing posts on social media, that doesn’t mean your blog will be delivered to people through Google.
Google finds pages by following links. When you link your posts and pages together, you make it easier for search engines to share your content with people looking for businesses like yours.
This is the difference between posting and being found.
Building Better Blogging Habits (That Help People Find You)
If you’re the creative type who loves to blog on a whim, that’s perfectly fine. Not every post has to be an SEO lighthouse.
But every few posts should incorporate some basic blogging habits that help real people find your work. This is especially important if your blog supports a service-based business.
When you title your blog post, ask yourself:
Would someone actually type this into Google?
Your title doesn’t have to match a search exactly, but it should include focus keywords that clearly describe what the post is about.
Before you publish, make sure:
- Your title clearly describes the post
- Your meta description explains what readers will learn
- You avoid clever or clickbait phrasing that hides the topic
- You mention your location or service area when relevant
Old Habit vs New Habit
❌ Write → Publish → Share on Facebook → Move on
Great, but Google may never find it.
❌ Write witty title → Publish → Hope people find it
The title never matches what people search.
❌ Post randomly when inspired → Long silence → Repeat
Google checks the site less often.
✅ The New Habit
Write intentionally → Link → Publish → Index → Done
After Publishing Every Blog Post
These steps take less than two minutes but make a big difference.
1. Copy the blog post URL
2. Request indexing in Google Search Console
Open Google Search Console. Paste the URL into the top search bar and click Request Indexing.
This tells Google: Come look at this now.
3. Check your blog archive page
Make sure the post appears there.
Your archive page is the table of contents for your blog. If a post isn’t linked there, Google has a harder time discovering it.
4. Do a quick Google check
Type this into Google:
site:yourdomain.com/post-name
If it appears within a few days, it’s indexed.
How to End Each Blog Post (So It Helps the Next One)
At the end of every post, include 2–4 closing sentences that contain internal links (links to other pages on your own site), such as:
- An older post helpful for new visitors
- A related or clarifying post
- One of your main pages (services, contact, etc.)
You can use a simple footer like this:
You might also find helpful:
- [Post answering a related question]
- [Post comparing two things]
- [Your services page]
This helps readers explore your site — and shows search engines the paths to follow.
The Missing Link Isn’t More Content
It’s connection.
Once you start linking your posts together and requesting indexing, your old posts stop sitting quietly in the background and start working for you.
So this week, don’t just publish.
Get linked in.